growing a smarter way to parent plants

GROW overview

Since the pandemic, there is a growing interest in growing houseplants and garden. In the United States, 66% of households own at least one houseplant. It has become a big part of people’s lives and they are important to their health and wellness. While growing plants itself is an enjoyable activity, it can also be overwhelming for a novice plant owner. GROW is a mobile app that aids the plant owners in cultivating their plants.

The goal was to create an app that provides the users with helpful tips in raising the plants and help them track and set reminders for watering.

Statistics

66%

of households own at least one houseplant

50%

agree the most difficult part of caring for their plants is remembering to water them

37%

plant owners have killed their plant

1 in 3

people under 40 call themselves a “plant parent”

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